Brand Guidelines and Standards: Tagline

Logos Improper Uses Colors Tagline Typography Corporate Communications Brand Identity

 

The tagline is designed to provide further definition Port Houston’s services. A tagline can also be a way of furthering the value of your company and provide an additional persuasive push. It can be an integral part of your logo design or a separate element to be used within further branding.

The tagline uses the typeface Helvetica Neue 47 Light Condensed and is represented in our third color, gray.

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Do not manually type the Tagline Signature. Always use the artwork files that are provided. One-color Pantone versions of the Tagline Signature are available for use. Artwork files are available for Pantone 7540 (gray).


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Using the tagline and wordmark in the following combinations reinforces our brand personality — bold, passionate, competitive, loyal, unique and innovative — in print materials, on banners and in online communications. These tagline/wordmark combinations also work well as a sign-off on the back of print materials such as brochures, reports, proposals, invitations and publications.

 

 

 

 

 

 

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