Brand Guidelines and Standards

An organization’s corporate identity is the most important element of its image. Because of its potential for credibility and influence, and the impression it has on its public, a corporate identity would be considered the foundation of all marketing and communications efforts. An effective identity – one that is easily recognized and visually appealing – is quite powerful. Above all, an organization’s corporate identity should demonstrate its commitment to quality, its staff, its public, and most importantly, to its own goals. It must make a memorable impression, one that clearly communicates the company’s basic mission and philosophy and reflects its significance. A single, consistent message, therefore is key.

For logo requests or questions about the brand guidelines, please contact the port’s Marketing, Branding, & External Communications team at

Click here to view the Port Houston Brand Standards and Guidelines