An organization’s corporate identity is the most important element of its image. Because of its potential for credibility and influence, and the impression it has on its public, a corporate identity would be considered the foundation of all marketing and communications efforts. An effective identity – one that is easily recognized and visually appealing – is quite powerful. Above all, an organization’s corporate identity should demonstrate its commitment to quality, its staff, its public, and most importantly, to its own goals. It must make a memorable impression, one that clearly communicates the company’s basic mission and philosophy and reflects its significance. A single, consistent message, therefore is key.
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