An organization’s corporate identity is the most important element of its image. Because of its potential for credibility and influence, and the impression it has on its public, a corporate identity would be considered the foundation of all marketing and communications efforts. An effective identity – one that is easily recognized and visually appealing – is quite powerful. Above all, an organization’s corporate identity should demonstrate its commitment to quality, its staff, its public, and most importantly, to its own goals. It must make a memorable impression, one that clearly communicates the company’s basic mission and philosophy and reflects its significance. A single, consistent message, therefore is key.
For logo requests or questions about the brand guidelines, please contact the port’s Marketing, Branding, & External Communications team at firstname.lastname@example.org.